What other tactics can you try to help improve your search engine relevance?

One of the most important tactics is blogging on your Web site about topics that directly relate to yours. In your blog you can include internal links to help optimize keywords and you can create pages and pages of content for the search engine spiders to explore.

Additionally, once you have accumulated a decent number of pages, you can begin text link building to those pages to increase their relevance.

In the case of blogging, the more is better, so try and get in the habit of blogging each day / week. It can be a real pain, but it will provide the search engine spiders with fresh content and make them want to come back to your Web site on a regular basis. It can only help you and not hurt you, so give it a shot.