As many of you may have noticed over the past few weeks, search engine rankings have been fluctuating across the board. This is due to a change in the algorithm of the search engines.

So what do you do when you see your rankings fluctuate?

1. Create original content daily and make sure it is relevant to your subject matter. This could be a big factor in the new search engine algorithm.

2. Continue to build text links on highly relevant Web sites. Don't get scared and think that your text links are causing your fluctuations. It will take some time for the real results to settle.

3. Create press releases and send them out to let the world know what is happening with your company.

4. Explore other ways to get the word out about your company aside from the search engines.