Another important SEO strategy to pursue is creating and syndicating press releases across the Web. There are a multitude of sites that will enable you to reach thousands of databases including PRWeb, PRNewswire, Business Wire and more.

Many press release services allow you to include text links within the body of your press releases. Additionally, they do not put no follow tags, so these are search engine friendly links that will provide value to your Web site in the eyes of the search engines.

Press releases are also indexed by search engines quite quickly and regularly. This can often help give you a jolt in your keyword ranking for at least a couple of days. And, your press release will most likely show up in the search results for at least a day, which will generate a buzz among search engine users and drive some nice traffic to your Web site.

Overall, press releases provide a great outlet to get additional text links and to spread your links around the Web. Get in the practice of submitting press releases on a regular basis.